Rincón Sati Mindfulness

Brand identity for a mindfulness practice

Rincón Sati Mindfulness

Brand identity for a mindfulness practice

Client
Rincón Sati Mindfulness
Category
Brand identity
Level
The Brand Soul Awakening
Year
2026
Concept
Rincón Sati Mindfulness is a wellness project centered on compassion, gratitude and curiosity.
It is the practice of psychologist Carolina Muñoz Umaña. The brand had to feel like a warm, human guide, neither clinical nor mystical, with the color of the sea at sunset.
Process
We started from the essence of her practice and carried it into a complete visual system.
We built the identity through the 1:1 guidance of The Brand Soul Awakening: we defined the brand's personality, its palette of turquoise, orange and lilac, and its hand-lettered logotype. Then we carried the system into stationery, social media and a website.
What we designed
- Logo and versions
- Color palette
- Stationery and business cards
- Social media pieces
- Website

Result

A brand that invites you to pause and breathe.

Rincón Sati Mindfulness has a coherent identity and digital presence at every touchpoint, from the business card to the website, with the warmth of a close guide.

Decreta Studio helped me create my brand and make a project real. From the first interview I felt very comfortable and understood; they grasped my ideas and what I wanted to do. The initial survey surprised me. Today I love my brand and feel deeply identified with it. It is a very creative process and I recommend it.

Carolina MuñozRincón Sati

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