KÄV Biophilic Design

Brand identity and website for a biophilic design brand

KÄV Biophilic Design

Brand identity and website for a biophilic design brand

Client
Karen Villarraga
Category
Brand strategy, web, social media
Level
The Legacy Brand Experience
Concept
Karen Villarraga is an interior designer specialized in biophilic design.
She wanted a brand that visually represented her approach: the botanical, the five elements and the connection between space and nature. The challenge was to turn a demanding specialty into an identity anyone could understand at a glance, and one that would set her apart from other interior designers.
Process
We built a botanical visual language and applied it consistently.
We developed a botanical visual language, with the five elements as its axis, and carried it across the whole brand presence: from the logo to the content she shares with her audience. The identity extended to the stationery, the website and a graphic system for social media, within The Legacy Brand Experience.
What we designed
- Brand identity
- Website
- Graphic system for social media

Result

A brand that communicates its specialty at once.

KÄV Biophilic Design has a brand that communicates its specialty immediately and sets it apart from other interior designers, with a coherent presence across its stationery, its website and its social media.