Wonderland Nails

Brand creation for a nail spa

Wonderland Nails

Brand creation for a nail spa

Client
Wonderland Nails
Category
Brand creation
Level
The Brand Soul Awakening
Year
2020
Concept
Wonderland Nails is a brand that empowers: a goddess who protects and motivates, a queen who cares and transforms.
The challenge was to create the brand of a nail spa that stands apart from others through the experience it gives its clients. A brand that gives strength and courage for everyday life and turns a beauty service into a moment of care and transformation.
Process
We discovered the client through Jungian archetypes.
We began a client discovery process based on Jungian archetypes. Through it we gave the brand a personality: we defined its promise, its mission and its tone of voice. Then we determined the best graphic elements to communicate it, so every piece answered to that personality.
What we designed
- Brand strategy: archetypes, promise, mission and tone of voice
- Graphic identity and logo
- Stationery and communication pieces

Result

A goddess-and-queen brand that cares and transforms.

We created a brand whose main archetype is the Magician, supported by the Queen archetype, evoking a goddess who cares for and transforms people's lives.

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On the diagnostic call we name your brand's exact gap and the shortest path to close it.

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